EQUITABLE ECONOMICS
The New Cooperative Business Model
THE MARKETING COMPANY FOR FRESH PRODUCE maintains a base price that is profitable for growers, works with the most reliable cold chain fulfillment service providers, and shares the marketplace margins with trustworthy premium chefs & grocers in order to create safe, relevant and exciting fresh produce experiences for consumers.
BASE PRICE + FULFILLMENT SERVICES +
CHEFS & GROCERS
Tell Us What You Love
We are conducting a fresh produce market survey to help us understand
and design innovative insecticide free offerings in the marketplace.
We’d love to hear from you.
WINTER SOLSTICE 2021/2022 CATALOGUES
Partner Us
For more information, kindly email pek@fresh-produce.exchange
or you may use the form below.
GROWERS + FULFILLMENT PARTNERS + CHEFS & GROCERS
MYSTERY
FRIENDSHIPS
We make the occasions to appreciate the mystery of juxtapositions and weave the intricate intimacy of insecticide free fresh produce in catalysing sustainable collaborations, businesses, partnerships, friendships and vibrant living.
LIVING DOCUMENTARY
Follow our Occasions and our pedagogical documentary series. They will tell our stories. And they will deepen our insights as we unfold our dialogues and discoveries in a virtuous cycle of growth, and hmm, some thrilling suspense (during our post-production blackouts, that is.)
THE MARKETING COMPANY FOR FRESH PRODUCE
unity & openness
Just like nature turns time, earth, seeds and harvest, we too hope our journey shall cultivate in us natural and everlasting bounty and beauty.
“The ultimate goal of farming is not the growing of crops, but the cultivation and perfection of human beings.”
– Masanobu Fukuoka
PARTNER US
Singapore
Peng-Ean Khoo
pek@fresh-produce.exchange
Malaysia
Khoo Peng Keat
pk@fresh-produce.exchange
VISION
We are not sure we can make a simple statement regarding vision.
We can paint it, and the eventual outcome, we will always hope – will surpass our original ideation.
The values, we can set:
Transparency, Accountability, Care & Dignity.
This is the foundation which we stand on. If we didn’t know our values, there is no possibility of anything fruiting from the seed, roots, in the ground, to the tender stems, leaves, flowers, to the fruits, back to the seed. Our ground holds us, nourishes us, as we grow.
Growth isn’t just about physicality. Growth comes from the depth of being in touch with one’s own core, which resonates and is in solidarity with, earth and our fellow inhabitants.
Adapting to challenges is a necessary aspect of becoming. Challenges are but realities where our own beingness need to confront. If we have acted in certain ways that could be better, then, the natural next step, is to do better. Always.
Better isn’t about beating others. Better is about loving better. The language of love is gentle and caring.
Results, or fruits of our labour, be like nature – may it be bountiful, and may it be beautiful, always.
The how will require science, wit, and lots of graciousness.
MISSION
Frankly, we have never understood the difference between the two. Our mission is to make our vision living – real, tangible, relevant.
Every day that we are able to be alive is already that opportunity where we can contribute to making a gentler and kinder world.
Our co-creative parameters for the products that we deliver to our customers:
Goodness, Accountability, Traceability, Care.
We enable insecticide free fresh produce from FARM-TO-YOU.
THE MARKETING COMPANY FOR FRESH PRODUCE
Feb 25, 2022
#TheMarketingCompanyForFreshProduce
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